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The integration of communication and marketing is important to creating an effective marketing strategy, but there are many differences between the two. Although together, they can be successful, acknowledging the differences allows for the creation of a more effective marketing and communication strategies. This 2-piece post will explain the difference between the two and how …

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Infographic Communication Blog

Communication comes in a variety of forms. It is also the backbone to a successful marketing strategy. Communication allows a target audience to feel connected to how they are being targeted as consumers. Therefore, the relationships created through them become more meaningful to consumers. With the understanding and integration of communication into your marketing strategy, …

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Post Office

Direct mail delivers an average 1.1% to 1.4% response rate versus .03% for email or .22% for paid search. It wasn’t that long ago when we all first started to hear the conversation that internet was going to destroy so many different business models. On top of that list of industries threatened was just about …

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Post Office

According to a Direct Mail Association study in 2012, a $1 investment in direct mail had a predicted return of $12.18 across all industries, compared to a non-direct mail campaign, which only returned $5.26 On average, direct mail offers 1218% ROI…but we don’t like to be average. In February, 2014, we launched a direct mail …

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3b35869r

We don’t recommend direct mail to our clients because it’s the business we are in. Our company is in the direct mail business because it outperforms all other media, dollar for dollar. You might think that the reason why our firm consistently recommends direct mail over all other methods of marketing would be because that’s …

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