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Direct mail delivers an average 1.1% to 1.4% response rate versus .03% for email or .22% for paid search. It wasn’t that long ago when we all first started to hear the conversation that internet was going to destroy so many different business models. On top of that list of industries threatened was just about …

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Post Office

According to a Direct Mail Association study in 2012, a $1 investment in direct mail had a predicted return of $12.18 across all industries, compared to a non-direct mail campaign, which only returned $5.26 On average, direct mail offers 1218% ROI…but we don’t like to be average. In February, 2014, we launched a direct mail …

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