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Public relations word cloud concept with marketing communication related tags

The integration of communication and marketing is important to creating an effective marketing strategy, but there are many differences between the two. Although together, they can be successful, acknowledging the differences allows for the creation of a more effective marketing and communication strategies. This 2-piece post will explain the difference between the two and how …

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Infographic Communication Blog

Communication comes in a variety of forms. It is also the backbone to a successful marketing strategy. Communication allows a target audience to feel connected to how they are being targeted as consumers. Therefore, the relationships created through them become more meaningful to consumers. With the understanding and integration of communication into your marketing strategy, …

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