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Public relations word cloud concept with marketing communication related tags

The integration of communication and marketing is important to creating an effective marketing strategy, but there are many differences between the two. Although together, they can be successful, acknowledging the differences allows for the creation of a more effective marketing and communication strategies. This 2-piece post will explain the difference between the two and how …

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Post Office

Direct mail delivers an average 1.1% to 1.4% response rate versus .03% for email or .22% for paid search. It wasn’t that long ago when we all first started to hear the conversation that internet was going to destroy so many different business models. On top of that list of industries threatened was just about …

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