Our job is to connect people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
Seth Godin, a former Vice President of Direct Marketing at Yahoo, makes a valid point about marketing in that it is about the consumer. Making them feel cared for and part of the buying process. Enticing them to decide to purchase your product. As marketers, we cater to their desires and make the consumer feel that the product is something they cannot live without.
There lies the idea that marketing is an interesting concept. Initially, it seems like companies are spending money on ideas and creativity that can easily be managed through someone in-house. This is not always the case as it takes material and products from marketing and creativity to produce actual results which are all time consuming. Investing in a tool to promote your business or product will create lasting affects on the outcome of your business.
Although spending company dollars on marketing seems tedious, it is well worth the spend. Investing in advertising and tools will drive consumers to your product and hopefully be a tool to increase your overall profit. The value of buying advertisements on print, television, or radio, paying for clicks on Google, setting up a booth at a trade show and passing out catalogs, or many other forms of marketing will allow for the extension of brand awareness and development.
When hiring a marketing agency, hire one that will create innovative ideas and content that your business hasn’t thought of yet. Be open to what the company can do for you and your growth. This investment in ideas will put momentum in your products and company as well as allow you to do whatever you do for the company and allow for the creative thinkers to create the content to market it.
To conclude, creating a budget for marketing allows for growth in a business. Marketing content drives consumers and connects them to the product. Marketing is and always will be a worthwhile investment for all companies and businesses whether it’s business to business or business to consumer.